Healthcare

Insights

Healthcare
October 1, 2019
7 Reasons You Need a More Robust Content Marketing Strategy

Hospitals, health systems, and private practices are constantly competing for patients. That’s why it’s critically important to make your brand stand out.

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Education
August 22, 2019
Google’s New Ad Metrics: What You Need to Know

Learn how Google’s new impression rate and impression share metrics can help you get better results from your search engine marketing.

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Healthcare
July 16, 2019
How Telemedicine is Changing Healthcare: 6 Key Trends in Telehealth Services and How Health Systems Can Adapt

The number of patients who use telehealth services is projected to double in the next 5 to 10 years.

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Healthcare
June 27, 2019
Become Your Patients’ Go-To Wellness Resource

Learn how healthcare marketers can attract consumers interested in wellness by emphasizing patient satisfaction and patient-centered care.

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Healthcare
June 12, 2019
Top Healthcare Marketing Trends for 2019: Health Risk Assessments

HRA programs have a variety of benefits for employers and employees, not to mention health systems. They make sense for everyone involved, which makes it easy to encourage employers to participate.

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Healthcare
May 14, 2019
Show Patients Your Sensitive Side

Learn how to market to patients who have sensitive health concerns.

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Education
April 26, 2019
Gain New Insight & Improve Ad Performance With Facebook’s Reworked Relevance Score

Facebook Ad performance metrics are getting a facelift.

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Healthcare
January 8, 2019
Use Journey Mapping to Keep Patients Coming Back

Learn what journey mapping is and how a user journey map can help you retain patients and attract new ones.

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Healthcare
December 4, 2018
Embracing the Shift: Marketing Strategies That Highlight Outstanding Outpatient Care

Learn strategies for maintaining brand loyalty and building your patient base as healthcare increasingly shifts from inpatient to outpatient models of care.

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Education
November 13, 2018
‘Storynomics’: The 8 Stages of Great Story-Driven Marketing

Is your business storytelling impactful enough to compel people to buy what you’re selling? Learn the 8 stages of great story-driven marketing.

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Healthcare
November 6, 2018
Use Persona Marketing to Reach Healthcare Decision-Makers

Women make 80 percent of the healthcare decisions in U.S. households. Learn how to reach them at every age and stage and convert them to customers with targeted health marketing.

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Healthcare
October 2, 2018
Storytelling in Marketing: Attract Potential Patients with Inspiring Anecdotes

Relatable personal stories of regained health and hope help build brand trust in healthcare and hospital marketing.

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