Healthcare

Insights

Healthcare
July 26, 2023
From Billboards to TV Spots: Using Traditional Media to Meet Healthcare Audiences Where They Are

Traditional media channels remain effective healthcare marketing tools. Learn how to leverage them with expertise.

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Healthcare
June 16, 2023
15 Ways to Make Sure Your Healthcare Email Campaign Hits the Mark

Learn how to perfect your healthcare email campaigns with these 15 tips for error-free emails.

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Healthcare
May 18, 2023
Take Your Community Care Strategies Online

Having a presence in or creating online patient communities can strengthen a hospital or healthcare system’s marketing strategy.

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Healthcare
April 25, 2023
Craft Higher-Converting Healthcare Landing Pages: 8 Tips for Success

To maximize conversions, design healthcare landing pages to provide an exceptional user experience.

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Healthcare
March 29, 2023
Spotify Ads: How They Can Help Earn the Trust of Millennials & Gen Z (PART 2)

This leading music and podcast streaming service can be a valuable channel for community health systems to reach Gen-Z and millennial prospects.

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Healthcare
February 27, 2023
Spotify Ads: How They Can Help Earn the Trust of Millennials & Gen Z (PART 1)

This leading music and podcast streaming service can be a valuable channel for community health systems to reach Gen-Z and millennial prospects.

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Healthcare
January 12, 2023
WCAG Audits: What Healthcare Marketers Need to Know

Gain an understanding of web accessibility and how your website content could be more welcoming to all visitors.

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Healthcare
December 6, 2022
Increase Health System Brand Awareness With YouTube (PART 2)

YouTube gives colleges and universities a lot of freedom when it comes to ad formats and creative choices. Learn 6 ways to create compelling YouTube video ads.

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Healthcare
September 8, 2022
Bolstering Your Healthcare Brand With Social Proof

How to solicit, respond to, and use patient reviews to effectively market your healthcare system.

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Healthcare
August 4, 2022
Short Video Marketing for Health Systems: Tips of the Trade

Short-form video marketing can help your healthcare system stay relevant, connect with more audiences, and increase brand awareness. Here’s what you should know.

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