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The County Federal Credit Union / Brand Evolution

Guiding The County Federal CU to
Move Forward as One

Following a merger, The County Federal Credit Union needed a shared identity for its next chapter. Research helped clarify what to preserve and where the brand could evolve.

SERVICES

SERVICES

Strategy Research Branding Content Design

The Story

A FAMILIAR NAME. A SHARED
FUTURE.

Lightstream helped The County Federal Credit Union unite its brand and culture following its merger with Penobscot Credit Union. Research supported keeping The County name, while refreshed positioning, a new visual identity, culture training, and a coordinated launch helped the organization move forward as one.

“Our brand refresh was one of the most important marketing initiatives we’ve undertaken, and I’m genuinely glad we chose Lightstream to guide us through it.”

Kerri Watson
Vice President of Marketing, The County Federal Credit Union

Ready to Accomplish More?

Whether it’s a website, a campaign, or a full rebrand – we’re ready to help.

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