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Simmons Bank / Digital Checking Campaign

An Always-on Strategy Behind
12.4 Million Impressions

Simmons Bank wanted its $300 checking offer to stand out in a competitive market. Lightstream supported the 11-week promotion with digital media, refreshed creative, and a landing experience designed to make the next step easier.

SERVICES

SERVICES

Strategy Digital
Advertising
& Media Content Design

The Story

BUILT FOR THE OFFER. DESIGNED TO KEEP GOING.

Lightstream supported Simmons Bank’s $300 checking promotion with an always-on digital media strategy spanning display, native, and social advertising. Refreshed creative and a dedicated landing page with automatically applied promo codes kept the offer visible and made the next step easier.

Outcome

In 11 weeks, the campaign delivered 12.4 million impressions, 125,000 ad clicks, and 13,000 “Open Now” clicks on the landing page.

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