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Ephrata National Bank / Seamless Core Conversion

Clear Communication Through
a Core Conversion

A major banking upgrade calls for clear communication. Lightstream helped Ephrata National Bank explain its core conversion through a coordinated campaign that kept customers informed before, during, and after the transition.

SERVICES

Strategy Websites Content Design

The Story

MAKING A
COMPLEX CHANGE EASY TO FOLLOW

Lightstream helped Ephrata National Bank guide customers through a core conversion with “Better Banking Is Coming,” a campaign combining six waves of communication with a dedicated landing page explaining what was changing and how to prepare. Coordinated updates across direct mail, email, social media, and in-branch materials kept customers informed before, during, and after the upgrade.

Outcome

Across six coordinated waves of communication, the campaign generated 2,185 page views and an average session duration of 2:02. Traffic grew as the conversion approached.

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Whether it’s a website, a campaign, or a full rebrand – we’re ready to help.

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