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Cole-Parmer / Influencer Marketing

Helping Cole-Parmer Reach the
Next Generation of Scientists

Cole-Parmer wanted to connect with younger scientists and researchers on Instagram. Lightstream helped launch an influencer campaign that showed its lab products in everyday use, with the brand’s follower count growing more than 740% in the first 4.5 months after launch.

SERVICES

SERVICES

Strategy Content

The Story

REAL RESEARCHERS. EVERYDAY RELEVANCE.

Lightstream helped Cole-Parmer connect with younger scientists through an Instagram influencer campaign featuring STEM creators and student researchers. By putting lab products into real research routines, the campaign gave the brand a relatable presence within the scientific community.

Outcome

In the first 4.5 months after launch, Cole-Parmer’s Instagram follower count grew more than 740%, while its content recorded 341,000 views and reached 148,000 unique accounts.

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