Consider a Patient Centric Marketing Model
While it has long been a go-to strategy for hospital and health system marketers, as in many industries, the traditional sales funnel has begun to...
Read More10 Best Practices for Boosting Engagement on Your Healthcare Site
Today’s healthcare consumers expect an engaging, informative web experience that makes them feel confident that your hospital or health system is the right place for...
Read More
Short Video Marketing for Health Systems: Tips of the Trade
Health systems face marketing challenges, like fractured audiences, that make it difficult to connect with potential patients. Implementing short-form videos in your healthcare marketing strategy...
Read More
Use Journey Mapping to Keep Patients Coming Back
Your patients don’t just come into your medical facility, get care from one provider, and leave. They: Find information about you online and through word...
Read More
Embracing the Shift: Marketing Strategies That Highlight Outstanding Outpatient Care
The increasing shift from inpatient to outpatient care is driven by many factors. Because inpatient care is typically much more expensive than outpatient services, reducing...
Read More
Healthcare Marketers: Does Your Brand Have a Clear Voice?
Healthcare branding helps your patients – and potential patients – recognize your health system’s defining mission and values, unique care offerings, and commitment to patients...
Read More